By Clara Ard
In the past few years, a controversial multi-level marketing has taken over social media. As I scroll my Facebook, countless posts about skin care products prod my feed.
Sitting down with Cherish Bodley, 19, an accounting major at the University of Tulsa, she opened up about her experience working for Nu Skin, an anti-aging skin care line that uses a multi-level marketing business model.
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| Cherish Bodley, 19, a junior accounting major at the University of Tulsa. |
Bodley brought a bright energy into the room, smiling throughout the interview. She began working for Nu Skin over a year ago as a distributor.
She’s enjoyed the job because she can work on her own time. The flexibility was something that as a busy college student really appealed to her.
She added, “You can really grow with it.”
She described her job as a distributor and how she uses social media to reach potential customers. I asked her what it is like integrating business with social media. Bodley responded by saying that she has had to really focus on figuring out who her target audience is and how to tailor messages that will grab their attention.
She says, “It is really trial and error as far as what people respond to.”
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| Bodley showing off one of Nu Skin's mud masks for a Facebook promotion. |
Bodley admires Nu Skin because it doesn’t require buying into a multi-level marketing plan like other companies do. The company started out as a face-to-face, word-of-mouth company, but has since switched to profiting mainly from its social media marketing.
“They have adapted really well to the social media trend,” she says.
Bodley can work on-the-go, all she needs is a laptop or phone and a creative way to reach consumers. I was curious as to if she actually profited from her job and if it was hard to gain interests from countless social media posts about toothpaste and mud masks. The real challenge for Bodley is the discipline required to succeed in the company.
Bodley has gained a lot of respect for any entrepreneur as it takes a lot of personal drive and is a huge time commitment, even with the flexible hours.
Bodley says, “It is really based on you. At first, I struggled with it a lot, but what’s great with Nu Skin is that it allows you to market the products you love. You essentially are building yourself as the brand. Friends and family will buy the products because they love you and what you're doing and can relate to you and trust what you say.”
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| Bodley promoting one off the mascara, one of her favorite Nu Skin products |
I ended the interview by asking her if she plans to continue to work for Nu Skin. She said that she hasn’t put as much time in it lately as she should.
“The challenge is staying on top of it. I really like the company though,” Bodley said with a smile.
Aside from all the controversy related to this type of marketing, it was refreshing to hear a positive outlook from an employee who believes in the company and enjoys the freedom and potential the company offers her.
More information can be found about Nu Skin on their website
For more on Nu Skin a video interview with Cherish Bodley is linked below:
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